SS26 DROP IN. STAND OUT
You don’t arrive. You drop in.
This season I wanted to focus on movement. Not just physical motion. Cultural motion. The energy of stepping into a city and moving with its rhythm.
The city has always been a playground for the Moose Knuckles. We leaned into that fully. Showing up globally. Moving through New York, London, Seoul, Montreal. Not as a tourist, but embedded in the pulse of each place.
It builds on the Pulse of the City narrative we introduced FW25. Leaning further into the idea of the cultural nomad. Dropping in. Moving with intention. Standing out in any city.
Shot by Diego Bendezu
SECONDARY: DROP IN. STAND OUT.
This product-led editorial serves as a secondary visual support to our primary brand campaign. Its purpose is to reinforce key messages and visuals in a clean, simplified format. Focus is on individual product, placed against a parachute background that ties back to the theme of the Hero campaign.
Teaser
Launch
Product Storytelling
SOCIAL
STORES
